What are the twelve archetypes

The innocent the orphan the hero the caregiver the explorer the rebel.The lover archetype governs all kinds of love—from parental love, to friendship, to spiritual love—but we know it best in romance.Their intellect and knowledge are their reason for living, their essence.This is the archetype that takes rebellion to the extreme.The twelve archetypes based on the research by carol s.

They seek to understand the world and their being by using their intelligence and analytical skills.The alchemist the ascetic the cenobite the devotee the disciple the hermit the mystic the prophet the rebel the sage the saint the shamanAnd, (iv) those who provide structure to the world.We all have these because they are.Here are the twelve archetypal brand personas, each with a quote that sums up its perspective on life, the basic human desire it taps into, key characteristics of the archetype, and a few examples of brands that associate with it.

The innocent archetype people who resonate with the innocent archetype are frequently chastised for being naïve idealists.Also, the twelve types are divided into three sets of four, namely ego (conscious mind), soul and self.The 12 jungian brand archetypes provide crucial information about your brand voice, values, and overall position in the marketplace.The 12 spiritual archetypes the spiritual archetype refers to behavioral patterns that determine our emotional, psychological, and spiritual development.If you would like to learn more about the archetype ( such as its shadow aspects and pop culture examples ), then follow the link to the full article on that particular archetype.

The 12 character archetypes regardless of the many, here we are going to discuss a few main archetypes that will help you write a brilliant story.12 brand archetypes and how to align your brand with each.The four categories of people are:Remember, writing a good story is all about how much you can make your audience relate to your writing.